Bluefin Fish Sells for Record Price of $3.2 million at Japanese Capital New Year Sale

A large bluefin tuna on display at a fish market auction
A familiar auction figure is a regular face at the traditional event.

A substantial bluefin tuna made headlines at the Tokyo's Toyosu fish market this Monday, garnering a historic bid of 510.3 million yen (3.2 million US dollars; ÂŁ2.4m) during the market's first auction of the calendar year.

The top bid for the 243-kilogram fish was placed by the operator of a popular sushi restaurant group, which manages locations domestically and internationally.

"The first tuna heralds fortune," remarked the business owner, a regular bidder at the annual new year's auction.

Referred to as the Tuna King, this businessman is famous for making substantial bids for bluefin tuna at these high-profile new year auctions.

Bidding Surprise and Record-Setting Precedent

Following the auction, the winner admitted to journalists that he was "taken aback at the amount," stating, "I had thought we would be able to buy it a little cheaper, but the price soared before you knew it."

This latest acquisition surpasses his own historic purchases:

  • He paid 56.5 million yen away in 2012.
  • He paid 155 million yen the following year.
  • In 2019, he acquired a tuna for 333.6 million yen ($2.1m).

Even after previously remarking that he thought he "did too much," he has now gone on to shatter his own record once again.

A Tradition of High Prices

The opening auction at the Toyosu fish market is notoriously characterized by sky-high prices. In the prior year, the initial tuna was acquired for 207 million yen by a separate food company, which stated the fish would be featured at its restaurants nationwide.

The high-energy energy at the fish market during these early morning auctions has transformed into a popular tourist attraction in Tokyo. Monday's auction, which commenced around 05:00 local time, was no different.

From Auction to Plate

The record-priced tuna was promptly processed for customers at the entrepreneur's sushi establishments immediately after the auction ended.

"I feel like I've started the year in a auspicious way after consuming something so fortune-bringing as the year begins," said one elated customer.

Michael Price
Michael Price

A passionate esports journalist and streamer with a focus on competitive gaming trends and community engagement.